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What Is Google’s Project Owl And How Will It Stop Fake News?

Have you heard of Google's "Project Owl" yet?  If not, then you're in for some fun, because this is a hoot.  We should begin at the beginning.  Fall of 2016: Trump gets nominated to the administration.  Still in fall of 2016: All around the globe, individuals are asking "WHO? WHAT? HOW?" That's when researchers found that American voters were influenced by misinformation on the internet.  The world is totally upset, they request that: 1) Someone takes responsability.  2) Someone makes a move and fixes the 'fake news' issue. ...
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8 Technical SEO Problems That Are Holding Back Your Content

Technical SEO has certainly dropped out of fashion somewhat with the ascent of content marketing, and rightly so.  Content marketing draws in and conveys real value to the users, and can put you on the guide, putting your brand before significantly more eyeballs than fixing a canonical tag ever could.  While content is at the heart of everything we do, there is a risk that ignoring a site's technical set-up and diving straight into content creation will not convey the required returns. Inability to legitimately audit and resolve technical concerns...
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Are Keyword Relevant Domain Extensions Effective For SEO?

Can domain name extensions, especially meaningful or significant domain name extensions (e.g. .Club, .Online, .Rocks, .Today), have an indistinguishable opportunity from traditional or more non specific ones (e.g. traditional .Biz, .Com, .Info, .Org)?  The appropriate response is yes! Organizations that need to go after visibility in search engines — either naturally or through paid search — are discovering that they can do so with keyword-rich domain name extensions. By utilizing pertinent, domain name extension that guide more specifically (on both the left and the correct side of...
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4 Ways To Improve Your Site's Conversion Rate Using SEO

Efforts to drive more traffic and rank better on search engines sometimes appear to be in strife with those for increasing conversion rates for your website. But, as enhanced user encounter becomes a more grounded criterion for search engines, search engine optimization and conversion rate optimization are becoming a correlative, multistep process in marketing your business.  Don't sweat it: Your SEO efforts won't ruin conversions on your site. Furthermore, your CRO (conversion rate optimization) strategies won't hurt your findability, either.  When setting your marketing...
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Everything We Know About Mobile-First Indexing

For the past five to six months the search industry has been buzzing with talk around the greatest change to Google search results for quite some time – the mobile-first index.  Amidst this commotion, it is easy to get lost with what you really need to know about the update.  This post will give you a quick outline of what the update involves, as well as the main things to check for on your site to prevent a misfortune in traffic.  What is the Mobile-First Index?  The mobile-first index is...
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4 Search Engine Optimization Tactics That Still Truly Work In 2017

For a non-expert, it can be hard to stay aware of fashions in search engine optimization. One minute a specific strategy — like industrial-scale link building or keyword stuffing — is extremely popular. Two years later, it's as if the whole fever never happened. Many individuals wind up dismissing fashion as frivolous, and it can be tempting to do the same with SEO.  But that would be a disgrace. Like great fashion, a solid search engine presence can make you look great. Strategies in SEO do change as search engines...
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Voice Search: How Can Marketers Get Involved?

Last week, Amazon added their voice search product "Alexa" to their iPhone application.  This is yet another flag in the continuing torrential slide of signs that voice search is a noteworthy piece of each significant tech organization's strategy. One report by VoiceLabs predicts that voice gadget development will quadruple this year. In last year's Google IO meeting Google CEO Sundar Pichai declared that 20% of search questions were coming from voice search.  What data can help us to comprehend the effect of voice search when it isn't yet a reporting...
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