Everybody who knows me knows I'm fixated on unicorns – not just the magical beasts you'll often find hanging out close rainbows but marketing unicorns.
What's a marketing unicorn, you ask? It's one of those magical campaigns that's so viable it performs in the top 1-3% of all marketing campaigns.
Marketing unicorns are special to the point that, despite the fact that they're uncommon, they wind up delivering almost 50% of the value of your general marketing efforts. For instance, here on the Busy With SEO blog, our top 50 articles drive as much traffic as thousands of others (the marketing donkeys) combined. I call it the Unicorn Marketing Power Law.
This is the reason it's so key, as a marketer or business owner, to find your own unicorns and benefit as much as possible from them. There are unicorns in each side of the online marketing world – unicorn ads, unicorn blog posts, unicorn webinars, unicorn messages.
These are the campaigns with excellent click-through rates, transformation rates, open rates, and engagement rates.
So if you find a unicorn, CLONE IT! A thought or bit of creative that does well in one online marketing channel will undoubtedly do well in your other marketing channels as well. As I'm always partial to saying, you have to bet everything on your unicorns.
I've invested a considerable measure of energy experimenting with different online marketing strategies last year. Below you'll find the best of the best – my top 10 favorite online marketing strategies that create and exploit unicorns to give you the best possible value for your money.
Look at it and share – I'll provide a little more detail into each of the 10 strategies, which include strategies for SEO, PPC, content marketing, social media marketing, remarketing, and the sky is the limit from there, below.
Does natural CTR matter? YES! Now more than any time in recent memory! If you need to contend in the new SEO reality, you must raise your click-through rates and other engagement factors. Here's our process:
CTR isn't just important for SEO (duh). It's likewise incredibly important for paid ads, because ads with high engagement rates improve arrangements at a lower cost for every click on Google AdWords, Facebook Ads, Twitter Ads and essentially every platform. This is what you have to know about raising your ad CTR:
Sorry to learn your CRO bubble, but the classic A/B test is a tall tale – too often, we get super excited about early leads, but they have a tendency to vanish after some time. Either the test hadn't reached statistical significance, or individuals were responding to curiosity, but the impact didn't last.
Here are a couple of more CRO truth bombs for you:
Maybe you've seen (ha) that in the current online marketing scene, it's harder and harder to get your content took note. The competition is insanely furious! That implies everybody's attention is spread thin. But all trust is not lost, aspiring unicorns!
Customary old, plain-season RLSA is kind of a shell diversion: You're basically filtering out your least expensive leads from a bigger pool. Yes, you spare cash, but your lead volume is greatly lessened! Most individuals don't need that, correct? We need more leads AND lower costs.
Here's how to use RLSA to get both, AKA Operation Unicorn Surge:
Newsflash, Facebook natural reach sucks. Truth be told, we as of late found it's far and away more terrible than we suspected!!
The uplifting news is, you can recoup your reach! Here's how:
Attempt these splendid competitive advertising strategies:
Not a major name yet? Don't sweat it!
Here are some insane amazing ways to use social ads to trick individuals into thinking you're a major ordeal:
Forget Twitter's advice for running lead gen campaigns – it's totally off-base! Do this instead:
There are insanely great reasons to republish your content on Medium – like reaching a much greater gathering of people with minimal effort. Here's how to take advantage of the Medium platform:
That's it – my total favorite online marketing strategies at this moment. Now go and find your own unicorns!