10 Marketing Strategies To Transform Any Campaign Into A Unicorn

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Everybody who knows me knows I'm fixated on unicorns – not just the magical beasts you'll often find hanging out close rainbows but marketing unicorns. 

What's a marketing unicorn, you ask? It's one of those magical campaigns that's so viable it performs in the top 1-3% of all marketing campaigns. 

Marketing unicorns are special to the point that, despite the fact that they're uncommon, they wind up delivering almost 50% of the value of your general marketing efforts. For instance, here on the Busy With SEO blog, our top 50 articles drive as much traffic as thousands of others (the marketing donkeys) combined. I call it the Unicorn Marketing Power Law.

This is the reason it's so key, as a marketer or business owner, to find your own unicorns and benefit as much as possible from them. There are unicorns in each side of the online marketing world – unicorn ads, unicorn blog posts, unicorn webinars, unicorn messages. 

These are the campaigns with excellent click-through rates, transformation rates, open rates, and engagement rates. 

So if you find a unicorn, CLONE IT! A thought or bit of creative that does well in one online marketing channel will undoubtedly do well in your other marketing channels as well. As I'm always partial to saying, you have to bet everything on your unicorns. 

I've invested a considerable measure of energy experimenting with different online marketing strategies last year. Below you'll find the best of the best – my top 10 favorite online marketing strategies that create and exploit unicorns to give you the best possible value for your money. 

Look at it and share – I'll provide a little more detail into each of the 10 strategies, which include strategies for SEO, PPC, content marketing, social media marketing, remarketing, and the sky is the limit from there, below.

1. Go for super-high natural click-through rates 

Does natural CTR matter? YES! Now more than any time in recent memory! If you need to contend in the new SEO reality, you must raise your click-through rates and other engagement factors. Here's our process: 

  • Find content with average or below-expected CTR for its rank 
  • Ditch boring titles and test enthusiastic, relatable headlines that guarantee value 
  • Enhance intent match to lessen skip rate and pogo-sticking 
  • Bonus: Data indicates raising CTR can climb your rank! 

2. Go for super-high ad click-through rates 

CTR isn't just important for SEO (duh). It's likewise incredibly important for paid ads, because ads with high engagement rates improve arrangements at a lower cost for every click on Google AdWords, Facebook Ads, Twitter Ads and essentially every platform. This is what you have to know about raising your ad CTR: 

  • Strategies like Dynamic Keyword Insertion are boring and don't create unicorn ads 
  • Ads with the most elevated CTR focus on four key feelings: outrage, disgust, affirmation, and dread 
  • Bonus: High CTR ads usually have high transformation rates too!

3. Forget everything you know about transformation rate optimization 

Sorry to learn your CRO bubble, but the classic A/B test is a tall tale – too often, we get super excited about early leads, but they have a tendency to vanish after some time. Either the test hadn't reached statistical significance, or individuals were responding to curiosity, but the impact didn't last. 

Here are a couple of more CRO truth bombs for you: 

  • Forceful CRO often increases lead quantity but lessens lead quality 
  • To really move the needle, change your offer to something genuinely overwhelming 
  • Brand familiarity has a massive impact on transformations – so take a stab at remarketing! 

4. Remarketing is great … but Super Remarketing is better!

Maybe you've seen (ha) that in the current online marketing scene, it's harder and harder to get your content took note. The competition is insanely furious! That implies everybody's attention is spread thin. But all trust is not lost, aspiring unicorns! 

  • With a savvy social ad strategy you can promote your content to the ideal gathering of people for pennies 
  • Use social media remarketing to increase engagement by 2X to 3X 
  • At that point step it up with Super Remarketing: the wonderful combination of remarketing, socioeconomics, behaviors, and high-engagement content 

5. Hack RLSA for a Unicorn surge of leads

Customary old, plain-season RLSA is kind of a shell diversion: You're basically filtering out your least expensive leads from a bigger pool. Yes, you spare cash, but your lead volume is greatly lessened! Most individuals don't need that, correct? We need more leads AND lower costs. 

Here's how to use RLSA to get both, AKA Operation Unicorn Surge: 

  • To decrease cost per lead AND increase volume in competitive markets, attempt Super RLSA! 
  • Bias individuals toward your brand by using social ads to dramatically increase the measure of your treat pool 

6. Recover your Facebook natural reach 

Newsflash, Facebook natural reach sucks. Truth be told, we as of late found it's far and away more terrible than we suspected!! 

The uplifting news is, you can recoup your reach! Here's how: 

  • Use favored group of onlookers targeting to target natural posts like ads 
  • Use Larry's Unicorn Detector Pyramid Scheme 
  • Invite individuals who like your content to follow your page 
  • Post video content for way higher engagement rates – the way to natural reach 

7. Beat your competition

Attempt these splendid competitive advertising strategies: 

  • Target users whose interests include your competitors 
  • Disrupt your competitors' videos with YouTube ads 
  • Use your competitors' brand names to keyword target your Gmail Ads 
  • Download and target your competitors' Twitter followers 

8. Use social ads to make an impact on influencers 

Not a major name yet? Don't sweat it! 

Here are some insane amazing ways to use social ads to trick individuals into thinking you're a major ordeal: 

  • Manufacture awareness of your own brand by targeting ads at specific workers and specific organizations 
  • Write a magnificent guest post for an influencer, then promote and amplify so it makes a splash 
  • Tag your fave influencer and do an engagement campaign 
  • Become a trending story on LinkedIn Pulse

9. Learn how to REALLY run a Twitter lead generation campaign 

Forget Twitter's advice for running lead gen campaigns – it's totally off-base! Do this instead: 

  • Twitter Lead Generation Cards look too much like ads and charge you for useless engagements 
  • Never use automatic bidding – it's a trap 
  • Instead, use entertaining pictures, emoji, advanced targeting alternatives and don't forget change tracking! 

10. Master the craft of Medium publishing 

There are insanely great reasons to republish your content on Medium – like reaching a much greater gathering of people with minimal effort. Here's how to take advantage of the Medium platform: 

  • Don't just republish your post – make it go hot! Include a capable picture immediately after the headline 
  • Promote your post – if you get 200 hearts in a day, your article will pattern and pageviews will soar 
  • Follow individuals who connect with your content to construct your group of onlookers 

That's it – my total favorite online marketing strategies at this moment. Now go and find your own unicorns!


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