It's the opportune time to evaluate your SEO strategy and examine the best ways to enhance it during 2017. This doesn't have to be a complicated process, however.
New year's resolutions are not just about our own objectives, so it may be the perfect minute to focus on your business objectives and look for the best ways to boost your SEO presence to enhance authority, value and ranking.
If you're wondering how to begin fixing your SEO for 2017, here are a couple of recommendations you may find useful.
As straightforward as it sounds, it's important to create content that adds value, while it maintains its relevance for the target crowd.
It's about creating quality content, as well as about knowing your gathering of people, to the degree that the content is useful and has more opportunities to be ranked higher in the search results for the pertinent questions.
Quick tips to add more value with your content:
User experience is critical to SEO, so it may be a smart thought to test how it affects the traffic to your site.
Actually, user encounter begins even before the user visits your site and according to Forrester, 93% of online encounters begin with a search.
Thus, it's important to continue to the vital changes that guarantee a smooth visit:
It was already clear from 2016 that search engines focus on the genuine content rather than its optimization.
There's no compelling reason to invest more energy in the optimization if your content is not appealing enough for your gathering of people.
Monitor the keywords, the site's stats, the levels of engagement on each topic and find what users really anticipate from your page.
Think of new ideas to grow your content, or even to invest in evergreen content, and ensure you think like a reader, rather than a search engine.
Are the topics and the structure appealing to your target group of onlookers?
Remember, the combination of consistent user involvement with quality content can have an extremely positive effect on your SEO rankings.
Visual content is more important than at any other time. It figures out how to supplement message in the best possible way (or even to supplant it) and it certainly can affect SEO.
We have a tendency to forget how visual content should in any case be optimized for search engines, but fortunately it just takes a couple of minutes to boost its SEO performance.
Your online presence goes way beyond your site. The issue is that we have a tendency to forget how our online footprint may stretch out to all the different platforms we may experiment with sooner or later and afterward abandon.
It's certainly a great thought to explore different avenues regarding new platforms to promote your presence, but ensure you stay up with the latest regardless of the possibility that you stop using them.
Suppose you have a Google+ page, but you're not using it anymore (or you have a tendency to forget to share your content there). Are the points of interest accurate to help users find more about your business?
Here's another task for your date-book in 2017, create a spreadsheet that monitors your online presence and check once every month that the information is up-to-date.
You never know how useful this may end up being!