One thing remains true about SEO: it's always changing. One of the enormous changes that we're experiencing now in nearby SEO is the increasing popularity of voice search. Voice search used to be a curiosity — now it's a necessity, especially when you're in a hurry with your cell phone or tablet.
If you're a nearby business, how do you optimize your business for this new individual assistant-sort search? Here are a few tips.
According to Google, 20 percent of searches on its mobile application and on Android gadgets are voice searches. The total number of voice searches in general is very higher when you consider individual assistants like Amazon's Echo (otherwise known as Alexa), Google Home (an immediate competitor of the Echo), Siri and Cortana — tools that are exclusively based on voice recognition.
Why the uptick in voice search? Initially, using your voice to search is getting more accurate. In the relatively recent past, voice recognition essentially wasn't accurate. In many cases, it was more frustrating than accommodating. Now, according to the KPCB Internet Trends 2016 report, the exactness rate of voice search is up to 92 percent. That's a colossal change. As voice recognition becomes more and more accurate, the capabilities of voice search will grow, and buyers will receive the rewards as its popularity continues to rise.
Another reason voice search is becoming more mainstream is that these new gadgets (like Alexa and Google Home) are bringing voice search to the ordinary customer — and are really living in your home. (If you attempted to find an Amazon Echo to purchase around Christmas time, you know what I'm talking about. There were none to be discovered.) Consumers have more voice recognition advancements to browse, and there are certain to be more not too far off.
In this way, if you're going to remain ahead of nearby search, you have to begin thinking about voice search as you optimize your site — starting now.
Many individuals use voice search to get information about nearby businesses they need to go to. They may state something like, "Where is the best pizza eatery in Chicago?" (Now that's a tough one!) In this case, you'd need to ensure that you optimize the content on your pages for "best pizza eatery in Chicago." Adding natural dialect to your site's content will just help you with voice search results.
Another way to add natural dialect to your website is by creating Q&A pages — using words and phrases that individuals really talk (versus words they write into a search box). Make these Q&A pages more conversational in tone, and the keyword phrases you use will most likely resonate more with a man performing a voice search.
You likewise need to ensure that it's easy for the search bots to creep your site and know what your business is about. This can increase the odds that your content will show up in light of a voice search address. Ensure you submit your sitemap to Google and Bing. Additionally, begin incorporating microdata, outline, rich bits etc. These little bits of code give the search engines considerably more information about what your business is about.
If organized data still frightens you a bit, look at Google's Structured Data Markup Helper, where you can see the different kinds of content you can increase. It will likewise walk you through the process and ensure you're including the correct HTML on your site.
Now, if a man uses the regular neighborhood search phrase "close me," then your on location optimization presumably won't affect the results much. Instead, the gadget will take a gander at where the user is physically located when they perform the search and draw up listings that are on Google My Business, Bing Places for Business or other online directories. That's just another important reason to ensure your business is guaranteed and optimized — and that your listings are accurate as to your business' name, address and telephone number (NAP).
Additionally, when you're setting up Google My Business or Bing Places for Business, be as specific as you can when you pick your business category — that can increase the chances of showing up on voice searches that are targeted to your nearby niche.
In addition to Google My Business and Bing Places for Business, you additionally need to ensure that your online business directories (otherwise known as citation sites) are accurate as well. For instance, if your old address is recorded on Yelp, and your new one is on Citysearch, the search engines won't know which address is the right one and will be more averse to pull your business up in voice search results.
Voice search doesn't mean you have to upgrade your whole SEO strategy or the content on your site, but it does imply that you're going to need to roll out some inconspicuous improvements that can make you more fruitful in the voice search world.
Initially, consider the intent behind a voice search. Mobile voice searches will use natural dialect, which implies long-tail keyword phrases are more important than any time in recent memory. So begin brainstorming about what naturally talked inquiries may be asked about your business, product or service.
There are some useful tools that make this brainstorming process easier. Go ahead and try Answerthepublic.com, StoryBase or Question Samurai (created by the creators of the great SEO tool, Market Samurai). These tools give you some great natural dialect keyword phrases that you can incorporate into the content of your site.
Another trick is to investigate your examination. Google's Search Console reports show you what inquiries are bringing individuals to your site. At this time, you can't tell if the search query originated from voice search or the great antiquated way — but the way voice search is going, that may change. In any case, you can get some smart thoughts based on how individuals are finding you at this moment.
Since most voice searches are done on mobile gadgets, you MUST have a mobile-friendly site. If a man does a voice search, goes to your site and has a bad ordeal, you've lost! This effects that individual searcher, as well as a high bob rate because your site is difficult to use on a cell phone can likewise (indirectly) negatively affect your rankings on Google. Go mobile, if you haven't already.
What are your musings on voice search? Is it accurate to say that you are preparing now? I'd love to hear what you're doing to make your site more voice-search-friendly.