4 Ways To Improve Your Site’s Conversion Rate Using SEO

Optimize Your Rankings

Efforts to drive more traffic and rank better on search engines sometimes appear to be in strife with those for increasing conversion rates for your website. But, as enhanced user encounter becomes a more grounded criterion for search engines, search engine optimization and conversion rate optimization are becoming a correlative, multistep process in marketing your business. 

Don't sweat it: Your SEO efforts won't ruin conversions on your site. Furthermore, your CRO (conversion rate optimization) strategies won't hurt your findability, either. 

When setting your marketing arrangement, you might need to create different pages for different stages of your conversion channel. Depending on the strategy you create and your business' needs, you may find yourself designing SEO-focused pages in relation to CRO-focused pages. 

This change in focus implies a change in content. You would deliver content to get your site found and rank better instead of creating content to change over your visitors into purchasers. As each page you create has an objective towards miniaturized scale or full scale conversions, filled by soft CTAs (suggestions to take action) or hard CTAs, you may reasonably begin wondering if your SEO-focused content is going to interfere in these conversions. 

Putting SEO versus CRO content doubts aside, remember that the changes in Panda, Penguin and Hummingbird algorithms go for enhancing users' understanding by better addressing their needs. Google needs to offer users the best results for their inquiries, so Googlebot will crawl to find information that both matches users' search (as a SEO-focused page would) and provides an upgraded encounter leading to an answer for their issues (as a CRO-focused page would). 

As Google's algorithms focus on predicting and addressing visitors' behavior online, great opportunities emerge to combine SEO and CRO strategies for capable marketing. Find out the reasons why you should use these two marketing efforts together, alongside four strategies you can execute to enhance conversions on your website. From getting free of cumbersome code to avoiding clock blunders, how about we transform your visitors into upbeat customers.

Why does SEO and CRO complement so well?

Optimizing your content for search engines is different from optimizing your content for conversions, but the results you accomplish with one supplement the results you reach with the other. 

While SEO and SEM help you bring more traffic to your site, CRO helps you change over these visitors into leads and customers. Just driving more traffic to your site doesn't ensure more conversions. A CRO program supplements the increase in traffic generated by a SEO program. 

Web optimization is focused on strategies to rank better in search engine results such as link building, internal linking, keyword situation, website structure thus. CRO is focused on strategies to optimize your conversion rates, including qualitative and quantitative research, competitive investigation, testing of on location components, post-test examination et cetera. 

The main objective of SEO/SEM is to attract visitors to your site. The main objective of CRO is to urge visitors to make a specific move. 

Web optimization helps your visitor find your website; CRO helps them connect with the site. 

Content optimized for search engines is at the heart of SEO projects. Content optimized for users' experience is at the heart of CRO projects. 

Website optimization focuses on understanding the algorithms of search engines. CRO focuses on understanding users' behavior. But as Google updates its algorithms to provide the best search involvement for the user, UX (user encounter) factors have been growing in importance. So when a website optimizes for better page speed, the optimization addresses users' behavior as well as searches rankings. 

Both SEO and CRO rely on upon a solid data pool. Choices made by CRO strategies are likewise based on data from SEO results, as CRO is intensely data-driven. 

We should plunge into four specific strategies you can actualize to combine SEO and CRO.

Strategy #1: Maintain Entry Page "Aroma"

Maintaining a solid connection between a source ad, or natural search result, and a specific landing page is pivotal for conversion. If you click on the ad or result and find yourself somewhere that you do not expect, this is a major issue. 

Information "aroma" reassures visitors that they are at the ideal place. Fragrance affects whether a visitor touches base on your website and soon leaves (bounce rate) or remains around to finish the purchase. 

How to optimize your page for aroma: 

Strategy #2: Combine A/B Testing with SEO 

When done right, split testing can help you catch more leads, get more visitors and increase deals. To set up a sheltered and compelling split test, you have to give Google specific information about your original page. 

How can A/B testing work with SEO? 


Each user sees different variations of a similar page. The page which changes over the higher percentage of users is the winner. Googlebot is obviously confused when deciding what page to rank in the SERPs. Which one should it consider: form An as the original page or form B or C? 

With SEO A/B testing, there's another layer of complexity, since two groups of pages aren't indistinguishable. As Will Critchlow points out on Moz

Rather than essentially being ready to think about the performance of the two cans of pages specifically, we instead need to forecast the performance of both sets, and determine that an analysis is a win when the control group matches its forecast, and the variation group beats its forecast by a statistically-significant sum. 

Critchlow takes note of that not exclusively does this address the differences between the groups of pages, but it likewise ensures against sitewide impacts such as: 

  • a Google algorithm update. 
  • seasonality or spikes. 
  • unrelated changes to the site. 

How to perform A/B tests without harming SEO 

Google energizes A/B testing and has said that doing an A/B or multivariate test will have little to no effect on your website's search rank. But you should: 

Abstain from cloaking mistakes 

Using an A/B testing platform to change the spirit of the page is an immense oversight. Outline, extension and content of your variations should not be significantly different from your original page. Google bots may perceive real changes as cloaking. 

Some split-testing tools inadvertently cause such cloaking blunders by showing different pages to Google bots and humans. These kinds of tools track the traffic source and show the original adaptation to Google and form B to genuine human visitors. 

Use the rel=canonical tag 

If an A/B test has more than one URL, put the rel=canonical link pointing to your original page on the majority of your alternate links, directing bots indexing your site to the original page. 

Strategy #3: Improve Page Load Time

How long are users willing to wait for a site to load before they abandon the page? 

Loading time is a noteworthy contributor to abandonment of a page. Up to one-moment postponements are bearable for users, but a 10-second deferral in loading time may make users leave a site immediately. Regardless of the possibility that they stay, it's unlikely they will finish the suggestion to take action. 

Some statistics about loading issues in web pages: 

  • 47% of customers anticipate that a web page will load in two seconds or less. 
  • 40% abandon a website that takes more than three seconds to load. 
  • 79% of online customers dissatisfied with website performance are less inclined to purchase from a similar site again. 
  • 52% of online customers state that quick page loading is important to their site unwaveringness. 

How to enhance page-loading time 

  • Use our website speed test tool: Test your website's page load time on both desktop and mobile gadgets. 
  • Evaluate reports: Website speed tools permit you to see not just the front-end components like page size, load time and download speed, but additionally back-end components like HTML, JavaScript and CSS. 
  • Optimize pictures: Images can back off your website impressively. Resize your pictures using a photo editor tool such as Photoshop and set them to 72 dpi. To further pack the picture, use an optimization tool such as JPEG and PNG Stripper, Smush.it, Online Image Optimizer and SuperGIF. 
  • Dispose of cumbersome code: Bulky code can create real roadblocks for your site. Evacuate line breaks and overabundance spacing. 
  • Maintain a strategic distance from outside embedded media: Host all content on a server owned completely by you. 
  • Begin using a CDN (Content Delivery Network)
  • Install Google PageSpeed on your server
  • Minimize round-trek times (RTTs)
  • Enhance perceived web performance.

Strategy #4: Leverage Videos

Explainer videos play an important part in increasing conversion rates. These videos provide businesses an opportunity to unmistakably pass on their value proposition. Explainer videos can likewise help increase page engagement and time spent nearby. 

Salesforce, for instance, increased conversion rate by 20 percent subsequent to adding an explainer video in 2012. 30% of their website visitors watched the video, and approximately 50 percent of those watchers watched the video in its aggregate. 

Visitors' attention traverse is short. The average duration of a watched video is about 2.7 minutes

You're hosting must be fast to support the video, and you require solid, captivating content to gain visitors' attention in a short measure of time. 

But how can you get better results with video SEO optimization?

  • Begin with the correct keywords: Try the AdWords Keyword Tool
  • Upload videos to your own domain: Opening a video channel for your organization's website on YouTube or Vimeo may appear to be great to increase subscribers. However, your own domain is significant. Create a sitemap with key information such as title and category to give Google a chance to catch the info. 
  • Track to see SEO results
  • Interact with the watcher: Add prompts to interact with visitors. 


SEO and CRO can definitely work ponders together. Your site should be easy to find, but it should likewise provide value to the user, offering useful content that addresses users' needs. 

Using SEO and CRO as a multistep approach can help you rank better in search engines and increase your conversions. Stay away from the Googlebot rules that punish you, and focus on how to use SEO to enhance your conversions.

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