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88% of B2B marketers now report using content marketing in their limited time strategies, according to the Content Marketing Institute.  Developing content and using SEO to drive rankings and traffic has become a key piece of digital strategies, not just for the idea leaders of the industry, but it has become standard over the spectrum.  Much obliged in substantial part to this massive development of online content, there are now more than one billion websites accessible online.  This tremendous development has brought about an increasingly competitive online market, where brands…
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Earning brand rankings and building a good traffic momentum requires proper strategic attention that will ultimately boost your online business. There are several off-page SEO tips and tricks that will life up your website and bring more and more audience response to your page. People usually build their opinion of your website based on your off-page ranking and reviews and they are more likely to opt for a website that has better rankings that the rest. Here are some ways to achieve high rankings through off-page SEO: #1 Invest In…
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Have you heard of Google's "Project Owl" yet?  If not, then you're in for some fun, because this is a hoot.  We should begin at the beginning.  Fall of 2016: Trump gets nominated to the administration.  Still in fall of 2016: All around the globe, individuals are asking "WHO? WHAT? HOW?" That's when researchers found that American voters were influenced by misinformation on the internet.  The world is totally upset, they request that: 1) Someone takes responsability.  2) Someone makes a move and fixes the 'fake news' issue. …
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Technical SEO has certainly dropped out of fashion somewhat with the ascent of content marketing, and rightly so.  Content marketing draws in and conveys real value to the users, and can put you on the guide, putting your brand before significantly more eyeballs than fixing a canonical tag ever could.  While content is at the heart of everything we do, there is a risk that ignoring a site's technical set-up and diving straight into content creation will not convey the required returns. Inability to legitimately audit and resolve technical concerns…
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Can domain name extensions, especially meaningful or significant domain name extensions (e.g. .Club, .Online, .Rocks, .Today), have an indistinguishable opportunity from traditional or more non specific ones (e.g. traditional .Biz, .Com, .Info, .Org)?  The appropriate response is yes! Organizations that need to go after visibility in search engines — either naturally or through paid search — are discovering that they can do so with keyword-rich domain name extensions. By utilizing pertinent, domain name extension that guide more specifically (on both the left and the correct side of…
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Efforts to drive more traffic and rank better on search engines sometimes appear to be in strife with those for increasing conversion rates for your website. But, as enhanced user encounter becomes a more grounded criterion for search engines, search engine optimization and conversion rate optimization are becoming a correlative, multistep process in marketing your business.  Don't sweat it: Your SEO efforts won't ruin conversions on your site. Furthermore, your CRO (conversion rate optimization) strategies won't hurt your findability, either.  When setting your marketing…
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For the past five to six months the search industry has been buzzing with talk around the greatest change to Google search results for quite some time – the mobile-first index.  Amidst this commotion, it is easy to get lost with what you really need to know about the update.  This post will give you a quick outline of what the update involves, as well as the main things to check for on your site to prevent a misfortune in traffic.  What is the Mobile-First Index?  The mobile-first index is…
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